This issue has been troubling the market promoters of Chinese cork flooring for three reasons in my opinion:

The first consumer cognitive factor:Chinese consumers have a very low awareness of cork flooring, which can be described as "nine out of ten people don't know". Consumers don't know, don't understand, and don't understand
Chu, the number of buyers naturally decreases.

The second product form factor:Due to the fact that cork flooring is made from recyclable cork oak bark, with a thickness of only about 4-8mm, its morphological features are thin, soft, and without wood grain texture. This lack of consumer awareness of the commonly known hard morphological features of wood flooring with wood grain texture results in low initial acceptance among consumers.

Promotion factors in the third industry:Cork flooring has many functions that are different from other flooring, such as elastic protection, formaldehyde free addition, waterproof and moisture-proof, underfloor heating, warmth and comfort, durability, and easy cleaning. However, industry practitioners cannot grasp and promote these functions well, so efforts need to be made to popularize basic knowledge among practitioners.